Web3 For Creatives in Riyadh: Key Insights From Event

Adaverse Accelerator
4 min readMay 27, 2024


✨Big thank you to everyone who joined us at the CODE for this iconic event.

It was an honor to share the stage and engage in insightful discussions with visionary leaders from Sorbet and Kingdom Creatives. The “Web3 for Creatives” event, held on May 23 at CODE in Riyadh, was a groundbreaking convergence that illuminated the dynamic interplay between creativity and blockchain technology. The event served as a platform for attendees to explore how Web3 and blockchain technology are impacting the rapidly growing creative economy in the MENA region.

Driven by the collective efforts of Adaverse, Kingdom Creatives, and Sorbet, the event convened a distinguished assembly of innovators, freelancers, and industry leaders to explore the boundless possibilities of Web3 within the creative sector.

Key Insights from the Event

The event discussed the transformative power of Web3 in the creative sector and the market opportunities that are increasingly accessible as it breaks sectoral barriers, lowers entry costs, and fosters innovation.

Hailey Lulu Yang, Venture lead at Adaverse KSA highlighted our commitment to boosting real-life solutions in MENA, including our recent investment in Sorbet startup addressing the payment challenge affecting over 40 million self-employed workers. Rami Djebari, Co-founder of Sorbet, showcased their innovative platform, highlighting the inspiration behind Sorbet and its unique use of USDT to facilitate seamless transactions. Brandie Janow founder of Kingdom Creatives emphasized the importance of community and collaboration in the Web3 ecosystem.

The event underscored a clear and positive pathway for innovation and creative building in KSA, which aligns perfectly with Vision 2030. The discussions highlighted the immense opportunities for innovation and growth within the creative industries in KSA and the broader MENA region. With the rapid adoption of Web3 technologies, the creative sector is poised for a revolution, offering new paradigms of ownership, transparency, and community-driven growth. This pathway not only enhances economic prospects but also fosters a vibrant ecosystem where creativity and technology intersect.


A sincere thank you to the team at Center for Digital Entrepreneurship (CODE), National Technology Development Program (NTDP) and Ministry of Communications and Information Technology of Saudi Arabia (MCIT) for their invaluable support in making this event possible. We are also immensely grateful to all the attendees from the KSA creative industry and Web3 enthusiasts boosting adoption globally.

We are excited about the future and look forward to continuing this journey with you. Stay tuned for more events and initiatives as we continue to drive innovation and foster creativity in the Web3 space. Together, let’s shape the future of creativity!

The Web3 for Creatives event was more than just a series of talks; it was an immersive and collaborative experience where innovators and key players shared significant industry updates and cultivate impactful connections, This will contribute to advancing the innovative and creative landscape in KSA.

Learn more about Adaverse Funds To Help Boost Sorbet Launch in KSA

About Adaverse:

Adaverse is Saudi’s first Web3 Venture Fund and CARDANO accelerator fostering blockchain innovation in Asia, Middle East, and Africa.

​About Sorbet:

Sorbet is empowering creatives freelancers to collaborate with clients globally through a payment and workflow tool.

​About Kingdom Creatives:

Kingdom Creatives is an advisory that was designed to fit the unique needs of the local market.



Adaverse Accelerator

Adaverse is a Venture fund and Cardano accelerator fostering blockchain innovation in Asia, Middle East, and Africa.